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Tuesday, April 11, 2017

BRS Iris Gives Customers New SMS & Email Marketing Integration Features

For Immediate Release

April 10, 2017, Arlington, Texas-Breakaway Restaurant Solutions (Breakaway) has given restaurants one more way to reach customers through its integration with MailChimp and Fishbowl marketing services. When customers place their online order, Breakaway clients now have the ability to capture data like never before when using Breakaway Iris Online Ordering solution.

MailChimp is the world’s leading email marketing platform that can capture email addresses and client information that can be imported to lists within a MailChimp account. Send automated emails directly to those that place an online order through your website, automatically follow up with customers after a purchase and even recommend products they’ll love. Through Breakaway Iris Online Ordering software, you can do it all with a single click, both capturing and exporting that marketing data legally with a compliant “opt-in” button. Iris makes the online ordering-and now the follow-up process- seamless.

Another new addition to available Iris features is its newly developed integration with Fishbowl. Fishbowl combines data-driven insights with powerful marketing automation to deliver personalized and contextual messages. Now, Breakaway Iris can utilize Fishbowl’s SMS marketing along with Enterprise Email capture and automation services. Customers that order online can now “opt-in” to text and mobile marketing services in addition to email on their preferred device.

“These new features for Iris will be vital assets as consumers move more towards online ordering services, and will help restaurants to grow loyalty and drive traffic to their integrated site”, says Michael Stuhlman, Director of Sales and Operations at Breakaway.

Email and SMS marketing integrations are just two of many available options incorporated into Breakaway Iris Online Ordering. If you have any questions or are interested in adding these essential features to a new online ordering system, give us a call at 817-299-4500 today!
Since 1991 Breakaway Restaurant Solutions, formerly Breakaway International, has been designing and selling its own point-of-sale and enterprise solutions, which were originally developed for the pizza delivery market. Breakaway now services delivery as well as fast casual and quick service market segments. There are now 1000’s of software installs around the world utilizing our custom point of sale solutions. If you are seeking a solution to your current POS problems or searching for a faster and more efficient software program, we have many options for you to choose from. Go to or call 817-299-4500 for more information!
Author: Samantha
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Categories: Online Ordering, POS, Press Releases, RestaurantsNumber of views: 3436


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